The National Day of Giving, also known as “Giving Tuesday” is a day that encourages people to give back in whatever ways they can. It presents nonprofit organizations with the chance to raise even more money than they would on an average day of giving. Because of this, many organizations create special end-of-year campaigns to participate in this day of giving.
History
“GivingTuesday” was created in 2012 as a simple idea: a day that encourages people to do good. Giving Tuesday was born and incubated at the 92nd Street YMCA and its Belfer Center for Innovation & Social Impact in New York City. Giving Tuesday is now an independent nonprofit and a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Just last year, in 2020, organizations using Kindful.com on the National Day of Giving raised more than $11.4 million. That is a staggering 142% increase over the amount raised on the same day in 2019.
Moving Forward
The organization GivingTuesday follows the ideal of radical generosity. Radical generosity is defined as the concept that the suffering of others should be as intolerable to us as our own suffering. “#GivingEveryTuesday” is a series of weekly opportunities to come together to give. Overall, the idea is to volunteer, and show kindness in shared moments with communities, causes and countries around the world.
Next year, in 2022, GivingTuesday will celebrate a decade giving back. The organization’s CEO Asha Curran has a Strategic Plan to continue “unleashing” generosity. Curran plans to expand the giving to even more countries and reach an astounding ten billion dollars in annual giving.
The Merdes Law Firm has been helping injured Alaskans for more than 30 years. It’s who we are. And while we hope you never need us … We’re here if you do. ~ Ward Merdes
Sources: Kindful; GivingTuesday; Image
